Blog

Author

Mike Papaloni

Conversational Marketing and Sales

Subject Line Tips to Increase Cold Email Open Rates

The subject line makes or breaks your email campaign. It’s the only thing that determines whether someone will open your email; after all, there’s no second chance at a first impression. And that’s why learning how to write a killer subject line is the only thing that matters for increasing cold email open rates.

Mike Papaloni
June 11, 2021
Data and Strategy Design

How to Leverage Business Intelligence to Increase Sales

Business Intelligence (BI for short) is one of the most effective tools for ensuring a company’s success. Applied correctly, it directly impacts the strategic, operational, and tactical functions of a company. According to statistics, 90% of sales and marketing teams cite BI tools as crucial in getting their work done effectively.

Mike Papaloni
June 11, 2021
Conversational Marketing and Sales

Why Email Is Still King For B2B Sales In 2021

Despite all recent innovations, email marketing remains one of the most effective B2B strategies to connect with your audience and turn them into customers.

Mike Papaloni
June 11, 2021
Lead Generation

How to increase conversions using multi-touch attribution

Multi-touch attribution is a method of monitoring the effectiveness of each touchpoint in the system. This allows you to attach a value to each touchpoint. This in turn allows you to better structure your sales process to increase conversions.

Mike Papaloni
June 11, 2021
Inspiration

Benefits of Hosting Online Webinars

Even in a post-pandemic world with more events taking place in-person, online webinars are still a great tool for business owners looking to generate new leads. Read on to find out the benefits and get some tips on how to run your first webinar.

Mike Papaloni
June 11, 2021
Conversational Marketing and Sales

Top 5 Reasons Why Email Marketing is Critical to Growing your Sales

Good old-fashioned email marketing is still one of the best ways to increase your sales, and it’s also one of the easiest and most cost-effective ways to increase brand recognition, build trust, and generate repeat business.

Mike Papaloni
June 11, 2021