Blog

Category

Data and Strategy Design

Data and Strategy Design

Why you Need to Experiment with A/B Testing: Optimizing your Content in the Digital Age

It is no secret that buyers in the Digital Age hold all the power, as they are more informed than ever before. It is therefore increasingly important for B2B companies to ensure that they produce the best content possible in order to encourage buyers to find the bottom of your sales funnel. A/B testing will help you to determine which content resonates best with your buyers, and which is the most effective for the end goal of closing a sale.

Sarah Robinson-Yu
November 17, 2018
Data and Strategy Design

The Importance of Accurate Data: How to Get It and How to Use it

It is important to fuel your outbound campagins with accurate data. The reasons behind this extend beyond just that of the usual "make sure you get their name right" - using incorrect data can actually threaten your sending reputation. This blog will discuss how inaccurate data can have a negative impact on your business, and how you can use tools to increase your ability to collect accurate information quickly.

Sarah Robinson-Yu
November 17, 2018