Multi-touch attribution is a method of monitoring the effectiveness of each touchpoint in the system. This allows you to attach a value to each touchpoint. This in turn allows you to better structure your sales process to increase conversions.
Speaking of sales, AI is making its move towards progress—what’s with some sales automation tools and innovative cold calling technologies coming out.The question is: Will sales automation soon replace salespeople?
Sales leaders love to evaluate their team's performance and always find ways to improve their efficiency and results. No matter how hard they try, they cannot change the fact that the future of their business will lie on how quickly (and well) they implement AI (artificial intelligence).