When it comes to email campaigns, personalization is easier said than done. On a simple level, such as the name of the recipient and the company, yes, this can be done easily. When it comes to creating very detailed messages with more complex levels of personalization, however, this can be nearly impossible to do at scale - and as we all know, there is a correlation between the level of personalization and the response rate. Through a combination of human and AI, this next-level of personalization is increasingly achievable through creating a "sales machine"; a scalable system of effective outbound personalization.
Curious to know how to better spend your time prospecting for your business? This post covers the 8 pillars you can use as a framework to prospect for your ideal customer profile more efficiently and some sales prospecting methods that you can take action on today.
Learn why marketers and sales folks are leveraging personalization in their 2019 playbooks to stay ahead of the competition.