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AccedoTV

Ubico platform helps with CRM data enrichment, validation and contact retrieval.

About AccedoTV

Accedo is the trusted video experience transformation pioneer, improving the lives of video consumers by the hundreds of millions.

Over the years, Accedo has earned the trust of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly changing consumer expectations. Accedo customers include global video service leaders Sky, Astro, Telstra, Viaplay, Viasat, MBC, NBCUniversal, Fox, Disney, HBO, Telefonica, Deutsche Telekom, ProSieben Sat1, OSN and Netflix.

The company was founded in 2004 on a simple observation: emerging technologies will transform how people watch television and consume video, but video service providers will struggle to keep up with the complexities of the new landscape.

This insight has led Accedo to create a single, modular cloud platform for building, transforming and growing state of the art video experiences. By using Accedo customers shorten time-to-market, improve operational agility and efficiency and boost monetisation capabilities.

The company is growing rapidly, powering thousands of video experiences across tens of platforms for hundreds of customers all over the world.

Visit their website to learn more.

The Challenge

Due to complexity of large organization with territory management, Accedo TV needed a way to perform lead outreach while not disrupting current systems and process in place.

The Solution

Ubico integrated directly with their sales technology stack to help standardize, clean and validate CRM data while launching new targeted outreach initiatives.

The Results

Thousands of ideal leads generated. Reduced bounce-rate from 15% to 3%. Re-activated dormant sales opportunities in their CRM.

Trusted by companies across different industries

They automated lead engagement with Ubico

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