Pajar's Canada history began in Paris, France 1926 where Paul Golbert was born into an European shoemaking family. Upon his arrival to Montreal, Canada he founded the Pajar brand in 1963 using the first letters of his families first names, PAul, JAcques and RAchel.High fashion design coupled with state of the art technology and superior workmanship have resulted in the Pajar brand becoming known as the 'ROLLS ROYCE' of Canadian winter boots.
Pajar has evolved as a world-wide leader in the design and manufacture of performance fashion shoes, winter boots and now winter outerwear.
In 2010, Pajar introduced their first outerwear collection; a unique high-end performance-fashion line specializing in winter outerwear and activewear collections. The brand has has been increasingly expanding throughout the North-American and European markets. It is with great pleasure that we now open the market so that consumers worldwide will also experience the comfort and warmth of our affordable luxurious products.
“Ubico’s platform helped automate our sales process, which in turn has helped us skyrocket our conversation rate. Their unique approach with targeting has generated us a significant ROI on all of our digital campaigns. We're extremely happy with the value we're getting in a short amount of time.”
Pajar Canada was not measuring end-to-end lead engagement journey. Lack of structured customer data, making it impossible to segment campaigns properly.
Enriched all customer data to allow for smart dynamic targeting via the Ubico platform.
Immediate 3x lift in conversion rates which resulted in unlocking $1.5M in revenues.