This eBook has been developed to provide you with a comprehensive understanding of smart prospecting, and how to unlock value from your marketing and sales automation systems. 

While the traditional definition of “smart prospecting” means to be strategic about who you target in your campaigns, we, at Ubico, have a much more horizontal definition of this term. Smart prospecting is not just simply limited to how prospecting is conducted, but also encompasses multiple steps and functions that are necessary to ensure that the top of your sales funnel is functioning efficiently and effectively. There is much more to the idea of “smart prospecting” than just prospecting itself.

In this e-book, we cover :
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Why Personalization is Key
Prospecting Research
Why Accurate Data is Important
Copywriting for Successful Content
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