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Next-Level Personalization: Combining Human and AI to Create a Scalable Sales Machine
When it comes to email campaigns, personalization is easier said than done. On a simple level, such as the name of the recipient and the company, yes, this can be done easily. When it comes to creating very detailed messages with more complex levels of personalization, however, this can be nearly impossible to do at scale - and as we all know, there is a correlation between the level of personalization and the response rate. Through a combination of human and AI, this next-level of personalization is increasingly achievable through creating a "sales machine"; a scalable system of effective outbound personalization.
Why you Need to Experiment with A/B Testing: Optimizing your Content in the Digital Age
It is no secret that buyers in the Digital Age hold all the power, as they are more informed than ever before. It is therefore increasingly important for B2B companies to ensure that they produce the best content possible in order to encourage buyers to find the bottom of your sales funnel. A/B testing will help you to determine which content resonates best with your buyers, and which is the most effective for the end goal of closing a sale.
The Importance of Accurate Data: How to Get It and How to Use it
It is important to fuel your outbound campagins with accurate data. The reasons behind this extend beyond just that of the usual "make sure you get their name right" - using incorrect data can actually threaten your sending reputation. This blog will discuss how inaccurate data can have a negative impact on your business, and how you can use tools to increase your ability to collect accurate information quickly.
50 Tips on Expert Copywriting
Copywriting is something that is done everyday by a large number of people from every discipline. Just because copywriting is common doesn't mean that all copies are good. In fact, many of us could use a few solid tips to improve our copywriting skills and make our writing more compelling for the target market. Take a look at these tips to quickly improve your skills!
A 10 Step Guide on Building Trust with Prospects
What are the key steps invovled in building trust with prospects in an enviornment where there is already so much distrust? How can you distance yourself from this preconcieved idea of the "Sleazy Salesman" and earn the trust of your prospects? Take a look at this 10 Step Guide to find out!
The 8 Pillars of Prospecting Research
Curious to know how to better spend your time prospecting for your business? This post covers the 8 pillars you can use as a framework to prospect for your ideal customer profile more efficiently and some sales prospecting methods that you can take action on today.
The Importance of Personalization in B2B Today
Learn why marketers and sales folks are leveraging personalization in their 2019 playbooks to stay ahead of the competition.
How to Nurture Leads with Dynamic Content and Email Marketing
This article will cover a common workflow that you can use to start empowering your marketing, specifically for lead generation and email marketing.
5 Questions to Help you Choose the Right Marketing Automation Software
Overwhelmed by the amount of choice available in the market? It's normal, this guide covers 5 questions that you should be asking yourself to guide your decision towards a software solution.
4 Common Misconceptions and Myths about Marketing Automation
Here, I cover 4 common misconceptions and myths about marketing automation.
What Is Marketing Automation? (A beginners Overview)
A beginners overview of what marketing automation is, its features ad ultimately what the guide will cover in the following articles. Learn how to scale your organizations marketing using a proven framework to acquire, nurture and grow your customer list.
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