Everything in the process was manual. They used multiple platforms that were not integrated.
The challenge was getting access to prospects and then engaging them.
Through the Ubico platform, they unified all the processes and built their target profile, implemented an outbound email campaign, and also had the data and reports to measure the success of those actions.
The open rate in the first email was about 40% (2 times higher than the campaigns they were implementing with Mailchimp)