The Challenge
Good Trade Depot, a contract beverage manufacturing and fulfillment center in Kalamazoo, Michigan, was looking to expand its business but faced a bottleneck at the top of the sales funnel. Manually identifying and reaching out to potential clients was time-consuming and inefficient, limiting their ability to scale. The team needed a way to automate lead generation while maintaining a strong pipeline of high-quality prospects.
The Solution
By implementing Ubico’s sales automation platform, Good Trade Depot streamlined its outreach process. Ubico’s intelligent automation identified and engaged potential leads, removing the burden of manual prospecting. With personalized outreach and automated follow-ups, the team could focus on nurturing relationships rather than spending hours sourcing leads.
The Results
In just six months, Good Trade Depot achieved:
✅ 10 marketing-qualified leads (MQLs): helping the team focus on high-value opportunities.
✅ 373 hours saved: time that would have been spent on manual prospecting and outreach.
With more time and a stronger, more predictable sales pipeline, Good Trade Depot continues to grow its footprint in the beverage industry, all while staying focused on delivering high-quality beverage production and fulfillment services.
