Challenge:
Hire GI’s objective was to penetrate its target audience for career fairs and improve attendance across multiple industries. Despite using various prospecting tools, the team faced a low volume of sales opportunities and a poor close rate.
Jermaine, the VP of Operations, sought an ideal solution that would:
- Entirely automate lead sourcing and contact engagement.
- Consolidate the efforts of SDRs who were running separate sequences across different channels, wasting time and effort.
- Introduce a new channel for growth, as Apollo’s lead data wasn’t providing enough sales opportunities for business growth.
The Solution:
Jermaine explored a number of sales enablement tools before landing on Ubico. Ubico stood out as the all-in-one solution that would eliminate the need to invest in extra tools:
- Combining prospecting, enrichment, and engagement tools in one place simplified reps’ day-to-day tasks whilst enhancing the company’s sales tack ROI.
- Ubico’s Go High Level integration enabled reps to keep their outreach and lead data synced with their central CRM at all times for easier lead tracking and re-targeting.
- Extra support, such as building an email outreach infrastructure and copywriting helped Jermaine refine their outbound tactics in a competitive industry.
Results:
A year on, Hire GI’s SDR team is thriving with Ubico’s all-in-one solution!
The team has recorded:
- The customer base quadrupled in one year
- 50%- 60% of monthly meetings booked by the SDR team coming from Ubico
- Better ROI on their SDRs’ sale stack thanks to consolidation
- Since streamlining their operations in Ubico, the Hire GI team has also taken advantage of the Go high level integration to make their day-to-day go-to-market motions more sophisticated.
