Plus Travel Group Doubles Meetings by Simplifying Sales Operations

"We did things really manually. With Ubico, we've been able to optimize our workflows and our time."
Mark Crone

The challenge

Plus Travel Group had a very manual process, using an assistant to search the internet directories to input information into their CRM. They were using a combination of Salesforce + Marketo to send out marketing messages, but the outreach was unpersonalized and led to a poor conversion rate. The results were very inconsistent.

The solution

Ubico automated the process entirely, allowing Mark and his team focus their efforts on prospects who've started a conversation with them. Because of this, Plus Travel Group was able to 2x their number of booked meetings.

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