The Basics of Marketing Automation and Why Do You Need It

November 29, 2022

Your business is growing. You’ve added more products and services but can’t keep up with your marketing efforts. It feels like there are too many things on your plate and not enough hours in the day to get them all done.

You’re tired of sending duplicate old emails only to see little to no results. You know you need to step up your game, but where do you start?

This article will explain the basics of marketing automation and why it’s important for your business.

What is Marketing Automation?

Marketing automation is an online tool that allows you to streamline your marketing efforts. It will enable you to send targeted emails based on specific actions taken by your leads or customers, such as visiting a certain page on your website or purchasing a product or service.

There are a lot of things that a marketing automation tool can do for you. Here are some of them:

  • Segmentation
  • Email Automation
  • Landing Page Creation
  • Lead Generation
  • Customer Retention
  • Product Selling
  • Website Personalization
  • Social Media Marketing
  • Lead Nurturing Campaign
  • Management Lead Scoring
  • Qualifying Conversions
  • Analytics Integration

The list goes on. You can use this tool to accomplish just about anything you want with your marketing.

What Are the Myths Surrounding Marketing Automation?

There are a lot of myths about marketing automation, and it can be challenging to separate fact from fiction. Here are some of the most common ones:

Myth #1: Marketing Automation Is Too Expensive

Truth: Marketing automation is affordable for all businesses regardless of size or budget. The only thing that can make marketing automation expensive is choosing a solution that’s too big or too complex for your needs. The best way to avoid this is to take advantage of the many free tools and applications available today.

Myth #2: Marketing Automation Is Only for Big Companies

Truth: Marketing automation is a tool that can be used by all businesses, regardless of size. Many small companies have seen incredible results with marketing automation. It can help you build relationships with your customers and prospects faster.

Myth #3: Marketing Automation Is Just for Email

Truth: While email is one of the essential elements of a marketing automation strategy, it’s not the only tool in your arsenal. There are many other tools that you can use to engage with leads and customers and drive conversions, including social media management, landing pages, live chat software, etc.

Myth #4: Marketing Automation Is Complicated

Truth: As with anything else, there’s no denying that marketing automation is complicated. However, the good news is that it’s not as complex as some would have you believe. It’s a powerful tool that can save you time and money while improving your lead-generation efforts, so it’s worth learning how to use it properly.

So, Why Do You Need To Use Marketing Automation?

Marketing automation is the best way to automate your lead generation and sales processes. It allows you to stay organized, save time and money, boost your ROI, and ensure that everyone in your business is doing their part.

Have your business use marketing automation today and start seeing results. Start using Ubico to get results from your marketing automation. Our platform is designed to be simple, powerful, and affordable.

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