How Automation Is Transforming Marketing

October 23, 2022

For a while, marketing automation was nothing more than an abstract concept - a product of some wishful thinking. But since the early 1990s, it has significantly evolved into something that is now a massive part of the marketing industry. Truly, the results that automation delivers have been amazing for marketers.

Businesses have been using marketing automation to nurture prospects and turn them into customers. Considering its efficiency, it's surprising that many marketers still do not use marketing automation.

You may wonder, "how can automation transform the way we do marketing?" Read on as Ubico, an expert in marketing and sales automation, shares the answer:

The Basics of Marketing Automation

Marketing automation is using technology to automate marketing tasks. This can include anything from email marketing to social media campaigns. The goal of marketing automation is to make marketing tasks easier and more efficient, freeing up time for marketers to focus on other tasks.

There are several different marketing automation platforms available, each with its own features and capabilities. 

How Automation Can Transform Marketing

There are a few ways in which automation can transform marketing, from increasing efficiency to improving customer engagement.

It Can Make Marketers More Efficient

One of the main benefits of automation is that it can help to increase efficiency. By automating repetitive tasks, marketers can free up time to focus on more critical tasks. For example, automated email marketing can save time by automatically sending emails to customers. At the same time, social media automation can help to keep customers updated on new product releases or special promotions. In addition, automation can  help improve customer engagement by providing personalized content and recommendations.

Opportunities for Upselling

Upselling can be challenging for marketing teams as it requires a deep understanding of customer needs and desires. Automation can help by providing marketing teams with valuable data and insights that can be used to identify upselling opportunities. Additionally, automating processes can help to streamline the upselling process, making it more efficient and effective.

Better-Timed Communication

Automation can help improve the timing of marketing communications so that messages are sent when they are most likely to be seen and engaged with. This can be particularly useful for time-sensitive communications, such as special offers or event reminders.

You can also tailor automated messages to the individual recipient, which can help increase the likelihood that they will be read and acted upon. Personalized messages can be based on past behavior, demographics, or other data points, allowing more targeted communications.

Customer Engagement Can Feel More Genuine

Another benefit of automation is that it can help to improve customer engagement. By automating tasks such as customer segmentation and targeted content, marketers can ensure that they are consistently delivering the most relevant and engaging content to their audience.

Reduced Costs

Another way that automation can save marketing departments money is by reducing the need for expensive marketing tools and services. Companies can often get by with fewer expensive marketing tools by automating tasks. In addition, automating tasks can help businesses to save on the cost of hiring outside agencies or consultants to handle them.


Marketing automation is a process that automates marketing tasks and workflows. When used effectively, marketing and sales automation can help marketing departments save time and resources while generating more leads and sales.

Ubico is a B2B engagement software that can help your business with marketing and sales automation. Learn more about our useful software today!

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