These days there is a lot of emphasis being placed on social marketing and digital advertising, and although these can both be great ways of growing your sales, you’ll be missing out on a ton of revenue if you aren’t doing any email marketing.
Good old-fashioned email marketing is still one of the best ways to increase your sales, and it’s also one of the easiest and most cost-effective ways to increase brand recognition, build trust, and generate repeat business.
Here are five great reasons to include email marketing in your sales strategy.
1 - Email Marketing Can Drive Traffic to your Website
It goes without saying that if you want to increase your sales, you first need to make sure people are coming to your website. Even with the best product in the world, you won’t be able to make any sales if nobody can see you, and email marketing is one of the best ways to increase the number of people visiting your site.
There are many ways to begin collecting email addresses, and once you have a list, you can send off an email blast updating everyone about your newest product or letting them know that there is a sale on for a limited time, prompting them to visit your site and take a look around; there’s a good chance that they will even make a purchase.
2 - Email Marketing Can Recover Lost Sales
There are many reasons why you may be losing sales. A typical scenario goes something like this. A customer comes to your website, adds an item to their shopping cart, and then vanishes into thin air, never to be seen again. So, what happened? What went wrong? They liked the product enough to put it in their cart, so why didn’t they go through with the transaction?
The truth is that they could have left for any number of reasons. What matters more is getting them back and completing the sale. That’s where email marketing shines. As long as the customer has an email address on file, you will be able to shoot off an automated email reminding them that they still have a product in their cart. Include a promo code for 10% off that item in the email, and you’ll be pleasantly surprised.
3 - Email Marketing Can Reach Customers Instantly
These days more and more people are working from home or remotely online, which means that there is a tremendous opportunity to reach people when they would otherwise be unavailable; the best way to take advantage of the situation is with email marketing.
When people are working, they aren’t on social media, so social marketing won’t work; they also aren’t looking at ads, so digital advertising won’t accomplish much; however, they are constantly checking their email inbox. That’s where you want to be. The trick is not to be invasive or pushy; just politely let them know that you have a great deal for them, and the pieces will fall into place. It’s a numbers game.
4 - Email Marketing Can Increase Brand Recognition
Sometimes customers like a product on your website, but they don’t feel entirely comfortable shopping with a vendor they’ve never heard of before. After all, there are a lot of fake sites and scams online. The solution is to show them that you are a brand that they can trust, and a great way to do that is with email marketing.
Just the fact that you are reaching out to them will trigger them to remember your name. There’s a good chance that they’ll think, “that’s right, I was on that website the other day. Actually, I really liked that product they were selling. Maybe I can trust them after all.” It happens just like that. Email marketing is a great way to grow your sales, but it can also do so much more than that.
5 - Email Marketing Can Generate Repeat Business
There may not be a better way of generating repeat business than by email marketing. Once a customer has visited your site, entered their email address, and completed a purchase, you will be able to follow up with them whenever you have a new sale or something that they may be interested in.
These customers already know who you are, and they trusted you enough to make a purchase. Why not reward them with a discount on their next purchase as a thank you. Email’s like this achieve multiple good things. Not only will the customer appreciate that you valued them enough to reach out, but they will also have a great reason to come back to your site and buy something else.
What Does Email Marketing Cost?
Digital ads can get expensive quickly, especially when you’re paying per click. Social marketing, on the other hand, can sometimes be even more expensive; if you are working with influencers, then it probably will be.
One of the best things about email marketing is that it’s really rather inexpensive by comparison. The only cost you’ll incur with email marketing is the payment for someone to write the email templates for you, which is generally very reasonable, and once the emails are created, you’ll be able to send them out to your customers for free as many times as you want.
Email marketing is critical to growing your sales because it enables you to boost traffic to your site, recover lost sales, reach customers instantly, increase brand recognition, and generate repeat business. The whole process can even be automated so that you’ll never need to give it a second thought. Just set it up and enjoy the inevitable increase in sales that comes from your email marketing efforts. It really is that easy and will continue to be a great marketing tool for many years to come.
Always remember that the leap from inbox to income is a small one.