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Established 18 years ago, Marketo is a marketing automation provider with primarily enterprise customers. Marketo claims to provide a very large database, however their volume-based approach leads to challenges around data quality, and targeting accuracy.

Ubico's focus is on small to medium-sized businesses, helping smaller teams achieve faster growth. We integrate with 15+ data providers similar to Zoominfo, and our focus is on providing automation tools to unlock the value of 3rd party data. We do this by taking an on-demand data approach, only sourcing leads that are verified,  enriched and relevant. Unlike Zoominfo, we filter out all of the bad-fit data -- so that you don't have to spend multiple hours curating your lists.

We also plug into your 1st party data, and giving you the tools to combine it with 3rd party enrichment to strengthen the quality of your customer database. Personalization starts with great segmentation -- we help you combine these different sources of data, and connecting it to email campaigns so that you achieve higher engagement rates. Ultimately, this approach leads to better results with less effort.

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