Challenge
Deliverability and disjointed tools hold back outbound growth
Global Alliance was seeing inbound demand from Enterprise accounts in the Greater Toronto Area, but knew that it’d need a different approach if it wanted to win the untapped market segments in the corporate offices of Finance, Banking and Pharmaceuticals industry. To capture it, they’d need to build a dedicated outbound sales function that could scale efficiently and reliably.
However, after building a foundation for the outbound function, it quickly became clear that challenges with tooling were holding them back:
Manual prospecting that ate into selling time
Sales reps were spending one to two hours every day manually building and enriching lists. This took valuable time away from actually engaging prospects and moving deals forward.
Deliverability that stalled email performance
Email campaigns in HubSpot yielded just less than 25 percent open rates, with many messages ending up in spam folders. Overuse of the tool for outbound also damaged Global Alliance’s sender domain reputation.
Outbound execution split across multiple tools
Previous attempts with HubSpot sequencing proved inefficient. Missing functionality forced their team to juggle multiple platforms instead of working in one streamlined system. Between the low deliverability rates and the heavy manual workload, Joe knew the team needed a purpose-built outbound engagement solution.
Solution
Data enrichment and sequencing under the same roof helped convert interest into booked meetings. After a short stint with Apollo and Hubspot, Joe went to market for a true end-to-end outbound solution. After closely evaluating Instantly and Zoominfo, Joe went with the solution that most closely matched his day-to-day workflow. “Ubico felt truly built for lean revenue team,” Joe noted. “It offered us a clear path to a single, complete engagement workflow.”
With Ubico’s features fully rolled out to Joe’s 3-person sales team, the team was taking full advantage of its suite of capabilities:
Full sales workflow built into one platform
Their sales team builds and runs static industry campaigns directly inside Ubico, sequencing email, phone, and LinkedIn steps in a single workflow. This keeps the entire outbound process organized and ensures consistent multi-channel engagement.
Website intent that surfaces high-value accounts
Joe and his team no longer have to wait for inbound leads to reach out. With Ubico flagging website activity, reps can quickly focus on accounts already showing interest — whether it’s past “closed-lost” deals returning or visitors spending time on key pages. Acting on these warm signals has helped them turn website traffic into real pipeline.
Automated prospecting and list-building to save time
Now, hours of manual research and list-building have been completely taken off the Global Alliance team’s plate. With Ubico continuously enriching and preparing accurate prospects, reps can start their day focused on outreach and conversations, not admin work.
Outcome
Higher Rep Productivity Leads to Millions in Pipeline
Since adopting Ubico, Global Alliance has seen measurable improvements across every part of its outbound motion. From fixing deliverability to saving hours of manual work, the platform has driven both efficiency gains and real revenue impact.
$8M in Pipeline Generated
Since February, Ubico has driven $8.4M in tracked pipeline for Global Alliance, across both their sales-led and automated outbound efforts.
$350K in Closed Revenue
From the pipeline directly attributed to Ubico, the Global Alliance sales team has closed over $350,000 in revenue.
61% Email Open Rates
The same copy that averaged just 19–25% open rates in HubSpot now achieves 55–65% in Ubico, thanks to stronger deliverability.
25% of Rep Time-saved
Each member in the sales team has gained back 2 hours daily that were once spent on manual list-building and prospecting, equivalent to hiring an additional full-time prospector.
This is all after less than a year of Joe and his team getting access to Ubico, with much more in the works to get even more creative and strategic with their outbound efforts.
